Nationwide Senior Placement · No Cost to Families

Finding the right place
for the people
who matter most

We guide families through one of the most important decisions they will ever make. You get the expertise of a former senior living director and someone who truly understands what's at stake.

Talk to Joseph How It Works →
10K+
Seniors placed in assisted living daily across the U.S.
$0
Cost to families. Ever. Our fee is paid by communities.
48hrs
Average time to receive your personalized shortlist
100%
Personal guidance. Not a directory, not an algorithm.

"Every family deserves a trusted expert in their corner. Someone who knows the industry from the inside."

Joseph Seltzer, Founder
Assisted Living
Memory Care
Independent Living
Board & Care Homes
Nationwide Placement
Private Pay Specialists
The Process

Simple. Personal.
Completely free to you.

We handle every step of the search so your family can focus on what matters most: spending time together.

01
We Listen First
We start with a personal consultation. No forms, no algorithms. Joseph learns about your loved one's care needs, personality, budget, and the location that works best for your family. This call takes about 30 minutes and changes everything.
02
We Do the Research
Drawing on firsthand knowledge of how assisted living communities actually operate, we identify and vet communities that are a genuine match, not just ones that paid to be at the top of a list. You receive a curated shortlist within 48 hours.
03
We Guide You Through
We coordinate tours, help you ask the right questions, and stay by your side through the application and move-in process. When your loved one settles in, our job is done. And the community, not you, pays our placement fee.
Why Family First

An insider's expertise.
A family's heart.

I've sat on both sides of this process: as a director running a community, and now as the person helping families navigate it. That perspective changes everything about how I work.
Joseph Seltzer
Founder, Family First Senior Guidance
B.S. Public Health Geriatric Care Alzheimer's Association Certified Long-Term Care Specialist Memory Care Private Pay Placement Family Advocacy

You deserve someone who knows the industry from the inside out.

Joseph Seltzer holds a Bachelor's degree in Public Health with a minor in Geriatric Care, along with multiple certifications through the Alzheimer's Association in long-term care. It's an academic foundation built specifically around the needs of aging adults and their families.

That education translates directly into practice. Joseph has worked inside senior living operations, overseeing Assisted Living and Memory Care communities from the ground up, managing staff, clinical standards, family relationships, and the day-to-day reality of what these communities actually look like from the inside. He knows exactly what separates a truly great community from a merely adequate one, and what questions families never know to ask.

Based in New York and serving families coast to coast, Family First Senior Guidance was built on one simple belief: every family navigating this process deserves a genuine expert in their corner. Someone whose entire background was shaped by caring for older adults.

🎓
B.S. Public Health · Minor in Geriatric Care Academic foundation built specifically around aging adults and long-term care
🧠
Alzheimer's Association Certified Multiple certifications in dementia care and long-term care best practices
🏥
Senior Living Operations Experience Hands-on background in Assisted Living & Memory Care community management
🌐
Nationwide Placement Network Based in New York, serving families and communities across all 50 states
For Community Partners

We send you families
who are ready to move.

We're actively building our national referral network. If you run or market an assisted living, memory care, or independent living community, here's what a partnership with Family First looks like.

✓

Pre-Qualified Referrals Only

Every family we send has been personally assessed. We've confirmed their budget, care level requirements, and timeline before we ever mention your community's name.

✓

Private Pay Exclusively

We specialize in private-pay placement only. No Medicaid. No Medicare. This keeps our referral agreements simple, compliant, and valuable to your census goals.

✓

No Upfront Cost

Our referral fee is only due upon a successful move-in. There is no subscription, no listing fee, and no exclusivity required. You pay only when we deliver.

✓

An Advisor Who Understands Your World

Joseph has managed communities from the inside. He knows your occupancy pressures, your care team dynamics, and what families truly need to choose you confidently.

✓

Simple Agreement

Our referral agreement is straightforward, non-exclusive, and attorney-drafted. Most partners review and sign within a few days. No lengthy negotiations required.

✓

A Long-Term Partner

We're not a directory you're listed on. We're a partner who actively advocates for your community to the right families. And as our network grows, so do your referrals.

"Let's talk about how we can start sending the right families your way."

Become a Partner Community
For Seniors & Their Families

You deserve a home where
you feel safe, comfortable, and cared for.

Whether you're exploring your options or ready to make a move, we're here to help, at your own pace and with no pressure. Our guidance is completely free to you, and we work for your best interest, not the facility's.

💚

100% Free to You

You never pay a single dollar for our help. The senior living community covers our placement fee when a move happens. No hidden costs, no obligations, no catch.

🤝

No Pressure. Ever.

We move at your pace. Whether you're ready now or just beginning to think about options, Joseph is here to listen, answer questions honestly, and support whatever feels right for you.

🏡

We Find Your Right Fit

We take the time to understand what truly matters to you: your lifestyle, care needs, budget, and location preferences. We only show you places that are a genuine match.

Couple sitting on bench facing the sea
Elderly woman dancing with caregiver
Two seniors playing chess
Understanding Your Options

Every type of senior living,
explained simply.

Senior living looks different for everyone. We help you understand each option so you can choose with confidence, not confusion. There's no right or wrong answer, only what's right for you.

🏠

Independent Living

Perfect if you're active and in good health but want the freedom of a maintenance-free lifestyle. Enjoy social activities, chef-prepared dining, and a vibrant community, without any of the upkeep of a home. You stay completely independent; you just don't have to do it alone.

🌿

Assisted Living

Supportive care for everyday tasks like bathing, dressing, and medication management, while still living in your own private apartment with full amenities, social programming, and dining. The goal is to keep you as independent as possible, with help available whenever you need it.

💙

Memory Care

Specialized communities designed for seniors living with Alzheimer's or dementia. These are safe, structured environments with specially trained staff who provide compassionate, expert care around the clock, giving families peace of mind and seniors the dignity they deserve.

🌻

Board & Care Homes

Smaller, residential-style homes that offer a more intimate, home-like setting with personalized attention. A wonderful option for seniors who prefer a quieter environment with fewer residents, more one-on-one care, and a true sense of family over a larger community.

Ready to talk? Joseph answers every call personally.

No call centers. No automated menus. Just an honest conversation with someone who genuinely cares about helping you find the right place.

(845) 608-2111
Send Us a Message Instead →
Reach Out

Tell us a little about what you're looking for.

Fill out the short form below and Joseph will personally reach out, usually within one business day. There is absolutely no obligation and no sales pressure.

Get Started

Let's talk about
what you need.

We respond to every inquiry personally, usually within one business day.

Whether you're a family trying to figure out next steps, or a community looking to explore a referral partnership, you'll hear directly from Joseph. No automated responses, no call centers.

📞
Phone (845) 608-2111
✉️
Email jseltzer@familyfirstseniors.com
🌐
Coverage Based in New York, serving families & communities across all 50 states

For families: Our service is completely free to you. The community your loved one moves into covers our placement fee. There is no catch, no obligation, and no pressure. Ever.

Quick Navigation
How It Works About Joseph For Facilities For Seniors Get in Touch
› Navigate